Havilah is a passion project concept for a fun, high quality, mid-market chocolatier.
The name Havilah, and the gold aesthetic, is a direct reference to Genesis, which mentions the “land of Havilah, where there is gold”.
The custom-designed lettering includes rounded serifs, swashes, and median spurs, to give it an ornate and traditional flavour, whilst remaining friendly.
The bowed shape of the logotype is a hint to the myth of there being a pot of gold at the end of the rainbow.
The gold motif is to evoke the feeling of luxury and quality, as if gold, but for the pleasure of taste.